Start-up Cycle: Sustaining

Too many start-ups hit the ground running, and then sputter out before their time is up. Don’t let it happen to you. This episode focuses on finding ways to sustain your business as it grows. We learn about lean innovation from professor Barry Cross (hint: it’s about focusing your efforts on the stuff that really matters). We also talk to professor Anthony Goerzen about the challenge of maintaining your competitive advantage when you are expanding internationally and get some advice on staying focused from 437 Swimwear founder Adrien Bettio. Your host is Meredith Dault.

All music sourced from Free Music Archive.