Start-up Cycle: Risk

Shari Hughson was already a seasoned entrepreneur when she gave it all up to pursue her dream of living off the land in the Canadian wilderness. Unsurprisingly, she knows a thing or two about risk-taking. Now the director of the Master of Entrepreneurship and Innovation program at Smith School of Business, she shares some of what she has learned along the way, along with the mantra she believes every young entrepreneur ought to know when it comes to risk. We will also hear from Smith entrepreneurship coach and mentor JP Shearer on the risks every entrepreneur needs to be aware of when starting a business (like the risk of becoming complacent!) and hear insights into how risk perception impacts entrepreneurial success. Your host is Meredith Dault.

This episode refers to the following research:

M. Boermans and D. Willebrands, "Entrepreneurship, risk perception and firm performance” in Utrecht University School of Economics Discussion Paper Series 17-04

E.S. Dolarslan et al, “Bats are blind? Cognitive biases in risk perception of entrepreneurs" in Journal of Developmental Entrepreneurship (2017) Vol. 22, No. 3

O. Thomas, "Two decades of cognitive bias research in entrepreneurship: What do we know and where do we go from here?” in Management Review Quarterly (2018) 68:107–143