October 10th, 2019 | 34 mins 25 secs
entrepreneurship, new business, queen's university, smith school of business, startup cycle, startups
Shari Hughson was already a seasoned entrepreneur when she gave it all up to pursue her dream of living off the land in the Canadian wilderness. Unsurprisingly, she knows a thing or two about risk-taking. Now the director of the Master of Entrepreneurship and Innovation program at Smith School of Business, she shares some of what she has learned along the way, along with the mantra she believes every young entrepreneur ought to know when it comes to risk. We will also hear from Smith entrepreneurship coach and mentor JP Shearer on the risks every entrepreneur needs to be aware of when starting a business (like the risk of becoming complacent!) and hear insights into how risk perception impacts entrepreneurial success. Your host is Meredith Dault.