AI Reality Check: Marketing Unbound

It’s hard to imagine what advertising and marketing in general will look like given the speed of development in the AI constellation of technologies. Today, wholesale automation of marketing functions, hyper-personalized targeting and predictive forecasting. Tomorrow, AI bots on sales calls?

This episode takes a decidedly analytical look at AI-enabled marketing with guest Ceren Kolsarici, Ian R. Friendly Fellow of Marketing and director of the Scotiabank Centre for Customer Analytics at Smith School of Business. Dr. Kolsarici talks about the speed bumps that could slow AI adoption and shares what marketers need to do now to lay the groundwork for what’s to come. She is joined in conversation by host Meredith Dault.