web01.fireside.fm Sat, 16 May 2026 00:27:28 -0500 Fireside (https://fireside.fm) The Smith Business Insight Podcast - Episodes Tagged with “Marketing” https://smithinsight.fireside.fm/tags/marketing Tue, 14 Nov 2023 10:00:00 -0500 Tune in for a different take on business, with professors, researchers and experts from Smith School of Business. Understand the rapidly evolving corporate world, stay ahead of the curve, and navigate a landscape that is no longer defined by the balance sheet alone. en-us episodic Fresh ideas from Smith School of Business at Queen’s Universit Smith Business Insight Tune in for a different take on business, with professors, researchers and experts from Smith School of Business. Understand the rapidly evolving corporate world, stay ahead of the curve, and navigate a landscape that is no longer defined by the balance sheet alone. no Smith Business Insight smithinsight@queensu.ca Episode 20: AI Reality Check: Marketing Unbound https://smithinsight.fireside.fm/20 110345fb-a7b2-4aa6-a5b6-510b20e82e8c Tue, 14 Nov 2023 10:00:00 -0500 Smith Business Insight full 4 Smith Business Insight Generative AI is getting so good that the human touch in marketing may be a thing of the past 32:36 no <p>It’s hard to imagine what advertising and marketing in general will look like given the speed of development in the AI constellation of technologies. Today, wholesale automation of marketing functions, hyper-personalized targeting and predictive forecasting. Tomorrow, AI bots on sales calls?</p> <p>This episode takes a decidedly analytical look at AI-enabled marketing with guest Ceren Kolsarici, Ian R. Friendly Fellow of Marketing and director of the Scotiabank Centre for Customer Analytics at Smith School of Business. Dr. Kolsarici talks about the speed bumps that could slow AI adoption and shares what marketers need to do now to lay the groundwork for what’s to come. She is joined in conversation by host Meredith Dault.<br> Special Guest: Ceren Kolsarici.</p> AI in advertising, Marketing technology, Automation in marketing, Hyper-personalized targeting, Predictive forecasting, AI bots in sales, AI-enabled marketing, Customer analytics, AI adoption challenges, Future of marketing, Ceren Kolsarici, Scotiabank Centre for Customer Analytics, Marketing groundwork, Meredith Dault It’s hard to imagine what advertising and marketing in general will look like given the speed of development in the AI constellation of technologies. Today, wholesale automation of marketing functions, hyper-personalized targeting and predictive forecasting. Tomorrow, AI bots on sales calls?

This episode takes a decidedly analytical look at AI-enabled marketing with guest Ceren Kolsarici, Ian R. Friendly Fellow of Marketing and director of the Scotiabank Centre for Customer Analytics at Smith School of Business. Dr. Kolsarici talks about the speed bumps that could slow AI adoption and shares what marketers need to do now to lay the groundwork for what’s to come. She is joined in conversation by host Meredith Dault.

Special Guest: Ceren Kolsarici.

]]> It’s hard to imagine what advertising and marketing in general will look like given the speed of development in the AI constellation of technologies. Today, wholesale automation of marketing functions, hyper-personalized targeting and predictive forecasting. Tomorrow, AI bots on sales calls?

This episode takes a decidedly analytical look at AI-enabled marketing with guest Ceren Kolsarici, Ian R. Friendly Fellow of Marketing and director of the Scotiabank Centre for Customer Analytics at Smith School of Business. Dr. Kolsarici talks about the speed bumps that could slow AI adoption and shares what marketers need to do now to lay the groundwork for what’s to come. She is joined in conversation by host Meredith Dault.

Special Guest: Ceren Kolsarici.

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